The State of Direct Mail, 2019 7 Direct mail response rates were consistently high across industries and company sizes. Over half of all companies see response rates of 5% or greater across all types of campaigns. Comparing that to the average email response rate of less than 1% shows why companies remain enthusiastic about the channel1.. In 2022, PostcardMania’s average weekly mail volume increased by 220,300 pieces per week, an 8.15% increase. Direct mail is growing faster post-pandemic. From 2020 to 2023, PostcardMania’s annual revenue has grown an average of 15% each year. In the decade previous (2009-2019), annual revenue growth averaged only 4.67%.
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Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. (Data & Marketing Association) The 2018 DMA Response Rate Report brings news of amazing average direct mail response rates. The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%.. This Quarter’s Direct Mail Volume & Trends. In Q4 2023, retail/consumer services jumped up to replace credit cards as the top mailer, accounting for 21.2% of total direct mail volume. The mortgage/loan sector showed growth as well, up 20.4% from Q3 and down only 6% from 2022’s fourth quarter. Softening interest rates had an impact on the.
